April-4-2010
What is the rule for a one-time email blast to previous customers?
Filed Under (Other - Advertising & Marketing) by admin

Our company has an email list from an event we held last year. The email list was from people who registered online or via faxed form for the event, but we neglected to include an “opt-in” check box for future emails.

Are we allowed to send a one-time email blast out to those people (with opt-out information in the email) for the same event this year without being considered spammers?

Please provide any links to interstate emailing rules that you can cite. Thank you!

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(2) Comments    Read More


Comments
web_researcher on April 6th, 2010 at 2:26 am #

No, technically speaking you are not allowed. Usually the option has to be hidden in lengthy “terms & conditions”.

However, most people will be OK with a one-time blast.

Cathy Wagner on April 8th, 2010 at 11:44 pm #

I would search for a copy of the CAN-SPAM Act to be sure. I think you can email a list you’ve had previous contact with as long as you provide two ways for them to opt-out (via email and snail mail.) It’s also a good idea to let them know right away that they are receiving the message because they attended your similar event in the past.

I do agree that most people will be cool with a one time blast.

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